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The Three Major Steps For Optimizing Websites

by Paras Singh, Jan 19, 2012

Optimization of websites is a three step process – On page optimization, Off page optimization and footer optimization. All these three processes require SEO attention and involvement. The steps need to be practiced diligently to get websites well listed and ranked on search engines.

On Page Optimization
This method of page optimization has its own rules and regulations. A web page can be optimized in search engine ratings by concentrating on certain key points. It includes every aspect of websites like:

Keyword Research
Page Coding
Page Content
Link Structure
Technical Audits
Server Configuration and Delivery

Keywords are fundamental search terms for marketing reasons and are the foundation of web page optimization. Keyword research requires an in-depth understanding and experience of market, search engine page ranking process, trends and seasonal factors.

Coding of web page is vital and involves use of title tags, Meta tags, other strategic options, cleaning codes and ridding extra codes.

Search engines regularly analyze the organic nature of content, its appeal and readability factors. Web content, keywords, and other techniques need to be constantly evaluated for better search engine ranking of a page.

Proper structuring of links is also essential aspect of ‘On Page Optimization’. It should be ensured that first links on websites are optimized and outgoing links are based on trusted audits only.

SEO experts make reviews of website pages and provide consulting and recommendations about server requirements and other technical aspects as part of comprehensive website promotion and internet marketing strategy.

Off Page Optimization
Page rank on search engines is of great importance and to achieve good ranks is not always easy. For perfect website optimization, it is mandatory to work on ‘Off Page Optimization’ along with on page optimization. Search engines work under the influence of an internal dynamo and sort out pages through index and matching of search queries. It crawls on quality work and cache it quickly. Off-page optimization mainly deals with back-links and they serve tremendously in terms of search engine optimization. Some of the common off-page optimization methods are:

Links from Sites having high Page Rank – Websites with high page rank is more reputable and so back-links from such sites offer more advantages.

Link number on sites also matter – Websites having more number of high quality back-links are ranked well by search engines in comparison to ones that are having less number of quality back links.

Links from well established sites – Search engines give more weight-age to back-links from reputed sites having extensions like .edu, .gov and .com. Information on .gov and .edu sites are more reputable than less known sites like .info and .us extensions.

Links from sites having same content – The source of an inbound link is also considered by search engines. Any link that endorses the quality of content of a website is given more importance by search engines.

Footer Optimization

Footer optimization of a website is also key to SEO optimization. Placing links on key pages of a website also makes it easier for people to navigate a website. Addresses can also be placed on footer so that people can locate your company and search engines can make local listings. Things necessary while making footer for a website are:

Add Links: Adding links on footer helps search engines to index a website better. This is a major advantage for navigation.

Local information: If a website business involves only local customers, including information like address, city and province can help your website get identified locally on search engines. This will result in a better listing and more traffic.

Decide on Pages: It is important to decide on which pages are you going to add in your footer. The pages can be like “About us”, “Contact”, and other similar pages.

Designing footers: Design of footers should be based on usability and user experience rather than only based on search engine requirements. General rule of thumb is good designs are noticed by search engines.

Number of links: It is necessary to decide on the number of links to be included in footer. For SEO and visitors, having too many links on footer is rarely good. Only important links should be included and they should be organized in natural categories.

The On page, Off page and Footer optimization as discussed are compulsory for good ranking of websites on search engines and should be implemented to get websites properly optimized. It is also important to employ experts for the job or at-least hand over the project to a qualified SEO service provider .