Many people talk about interesting websites and aggressive marketing on social media . They think it is enough to drive the customer to their page. Internet world is moving so fast that just by having a presence in the world wide web and been active on face book is now not enough. Companies need to distinguish themselves by looking into the future, gauging customer expectation and then hitting the nail in the current scenario. Well, if every ne is on twitter and have interesting websites, why should people visit your company website? Is it any different from thousands of others? Here are some unique yet strategic ways which look beyond content, twitter and fancy pictures:

• Use a screen capture video software and watermark your videos with the URL of the website. Most of the companies mention their links at the bottom of the video which can be overlooked or ignored by the viewer. But having it right in the middle of the screen, during the video increases their chances of clicking on it
• These days all videos are fun but  most of them have not been screen casted. Screen casting videos means talking about your web site and company and these cool things to the viewers towards the end of the video. This is a sure shot way of spreading awareness
• Rather than presenting interesting facts about your company in “words”, create interesting graphics and animated pictures about facts of your company. This is viral and will spread across very fast
• Have fun games and online contests. Distribute free gifts. This is a great way to increase traffic, subscribers and it will in turn spread a word about your company
• Many employees send official emails with their details and contact numbers. Make company signatures which includes company link, mandatory across all employees
• Interlinking pages and content on your site will fetch the best results on search engines
• Not many of us know about this but there is “free traffic system” available on the internet.  This publishes your content, articles etc to all relevant blogs across the internet. This is a great way to increase “eyeballs” and traffic to your website
• You make the website all chic and savvy but forget to manually submit it to the big search engine! This is disaster. At least if you manually submit it, the algorithm will start catching up on it

Lastly, track your activities and results. Correct your mistakes and keep building up on your success!

Tags: social media agency, Social media Company, social media marketing, social media strategy
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With social media marketing in full rage, every company wants to join in n the bandwagon and be a part of social media. Whether LinkedIn, Face book, Twitter etc, companies and people want to be everywhere. Any coverage is great for publicity and forms itself into a fantastic marketing opportunity. Well most of the companies do that in order to optimize search results, optimize SEO and manage content. All these efforts to make sure their company appears on the first page of the relevant search engine. Well, proper and efficient tweets on Twitter can go a long way in ensuring you fall under page 1 of the search engine.

• Twitter name is important. Do not be over creative. Be professional while selecting name for your profile. It appears i the title tag for both your profile and individual pages. It is highly searchable. So be wise and choose a relevant name.
• Make your username count. Use this space wisely and make sure the username is easily remembered and is keyword rich so that will get the attention of anyone searching related words. Fifteen characters is the limit.
• your bio is the next most crucial thing to username. Twitter puts a limit at 160 characters which is definitely more than a regular tweet. Use this space very creatively and wisely. It is very crucial for search engine optimization. The content is index able and better still, it appears in your pages description – which can work fantastically in your favor if the bio is great and relevant. Make sure that first few lines are interesting and grab`s a person`s attention.
• You can insert a link of your company website and creatively put it in your bio. As is the case with any other social media, links helps grab eyeballs and when potential fans, followers or customers see the link, at least half of them will click on it. Thus, network grows and awareness grows. It also makes your profile and bio keyword rich.
• Be focused with your tweets. Do not tweet out of context or explicit or non diplomatic stiff. Be focused and well versed.
• Increase followers and fan base. More the discussions, more the conversations, bigger the forums, awareness will grow. More the followers, more the potential customers,

Follow these simple tips and pointers and see a world of change!

Tags: facebook fan page creation, Social Media Channels, social media marketing, social media optimization, Twitter Marketing Services
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Facebook has become the most popular social networking medium with more than 500 million users. Apart from networking features, Facebook offers lots of other features like groups, fan page and applications for promoting individual or business profile. So, this becomes an ideal platform to promote your business. I have penned down the various ways to leverage the Facebook platform for your business.

Social profile

You can build a professional profile and connect with business friends and prospective customers. The wall of Facebook allows you to express your views and share links, photos and videos with other users. The privacy settings allow you to manage what you would like users to view and what not.

The profile can further be extended using additional tabs for services and products. A welcome page can be created with professional content and layout to attract the customers.

Social groups

Facebook features a section called groups where you can either create your own group or join the groups of interest. You can create a business based group where you can provide information, updates and promotions about your business and products or services. You can also join other groups which may be complement your business and bring in more customers and associates.

Fan pages

Facebook fan page is the most important feature for business promotion. Its an advertising platform through which you can create a fan base and advertise your business.

The fan pages are available to the public and searchable by search engines. Owing to Facebook’s popularity, the fan pages get indexed quickly and provide you a way to get organic traffic to your website.

You can create a fan base and send updates to them. The updates get published in the users’ feeds also provided the user has not blocked the access to the feeds. This adds a viral effect to your fan page.

Facebook Ads

Facebook Ads is a PPC (pay per click) advertising platform. You can use this medium to advertise your products and services to targeted set of customers. The best part of Facebook ads is the large number of targeting options. You can select the connections, location and other demographic options to reach the desired set of users, thus improving your ROI.

Facebook Apps

Facebook is extended by a huge number of applications. You can use any available application on your profile page or you can create an application suited to your business. Using applications, you can publish your latest blog posts on your profile. You can connect your Linkedin and Twitter posts into your profile. You can use slideshare for displaying your presentation slides, group chat apps for online chat, ecommerce store for selling products and many others.

Integrating with Facebook

Once you have a professional profile on Facebook, you can cross promote it on your website. You can use the like button for your fan page. You can display your feeds on the website.

You can also use Facebook Connect for users to login using their Facebook credentials. If you have a whitepaper or a document on the website which can be downloaded by registration only, then you can use Facebook Connect.

Facebook has become the most dependable social networking and business promotion website. With such a huge user base and plethora of features, you can pretty much run your website on Facebook with a sound marketing strategy. If you are looking for a sound social media marketing strategy for your business, do contact us.

Tags: facebook, social media marketing
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