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Google Alerts – a simple yet great SEO tool

by Ravi Chamria, Jul 28, 2010

Google Alert is a very simple and useful SEO tool by Google. Google alert is an email update based on the specific search term defined by you. The alerts can be delivered to your specified email address or as a feed to your feed reader.

For example, if you are interested in Soccer news and events, you can set up a Google alert with search terms like World Soccer, Soccer events, Soccer championship etc. You can opt whether you would like to receive upto 10, 20 or 50 related articles, news or blog posts. Google will send an email with all the related content to your search term to your email address.

You can also define the type of content you would like blog, news, videos or discussions. If you want all the types, you can opt for everything.

Setting up of Google alerts

To set up a Google alert, simply go to http://www.google.com/alerts. You can sign in using your Google account. After login, you can create a Google alert by filling up the simple form. While setting up Google alerts, it is very important to ‘quote’ the search terms. This narrows the search operation, as it specifies the topic. So, undesired stories are not emailed to an account.

Google alerts

You can create multiple alerts for different search terms of interest. You can also click on Manage Alerts and make changes to the alerts. While setting up Google alerts, it is very important to ‘quote’ the search terms. This narrows the search operation, as it specifies the topic. So, undesired stories are not emailed to an account.

Google alerts can be used in many ways helpful to your SEO and Internet Marketing efforts.