Are you a big company or a small company? Are you an individual or a group of people wanting to start something new? Immaterial of what the company is, how big or small you are, you have to be on social media and have to use that platform in order to reach out to your customers. Whether you are an e-commerce business, a manufacturing unit, a hospital or a hotel chain, social media, in today’s world is one of the most powerful advertising tools – and what is more – it is nearly free. In a world where marketers need to shell out thousands of dollars for a television commercial or a magazine spread, social media platforms like Facebook, twitter, Pinterest etc. come very cheap and guess what – outreach is just as widespread!
What do these figures tell you:
1. 1.06 Billion monthly active users for Facebook.
2. 618 Million daily active users of Facebook.
3. Million monthly active users for Facebook via Smartphone’s.
4. Increase of 25% monthly active users than last year for Facebook.
5. Increase of 28% daily active users than last year for Facebook.
6. Increase of 57% active users than last year for Facebook via Smartphone’s.
Are these figures screaming out the fact that Facebook is definitely number one preference for people across the world but it also screams out an important fact in marketing – People are turning towards social media for everything – entertainment, news, information, connections, marketing, brand recognition etc.
As marketers and may be owners of businesses, it is imperative for you to take these facts into consideration when you are making and formulating the advertising and marketing tactics for your company. Remember that social media has a lot of power, has a widespread outreach and focus, is very cheap. So, all in all, without spending many dollars, you are reaching your audience in a strategic way, selling your products and services, creating brand awareness etc.!
So, what are you waiting for? If you have not yet joined the bandwagon, jump on it and enjoy the ride – you will definitely reap the benefits!
