Facebook has become the most popular social networking medium with more than 500 million users. Apart from networking features, Facebook offers lots of other features like groups, fan page and applications for promoting individual or business profile. So, this becomes an ideal platform to promote your business. I have penned down the various ways to leverage the Facebook platform for your business.
Social profile
You can build a professional profile and connect with business friends and prospective customers. The wall of Facebook allows you to express your views and share links, photos and videos with other users. The privacy settings allow you to manage what you would like users to view and what not.
The profile can further be extended using additional tabs for services and products. A welcome page can be created with professional content and layout to attract the customers.
Social groups
Facebook features a section called groups where you can either create your own group or join the groups of interest. You can create a business based group where you can provide information, updates and promotions about your business and products or services. You can also join other groups which may be complement your business and bring in more customers and associates.
Fan pages
Facebook fan page is the most important feature for business promotion. Its an advertising platform through which you can create a fan base and advertise your business.
The fan pages are available to the public and searchable by search engines. Owing to Facebook’s popularity, the fan pages get indexed quickly and provide you a way to get organic traffic to your website.
You can create a fan base and send updates to them. The updates get published in the users’ feeds also provided the user has not blocked the access to the feeds. This adds a viral effect to your fan page.
Facebook Ads
Facebook Ads is a PPC (pay per click) advertising platform. You can use this medium to advertise your products and services to targeted set of customers. The best part of Facebook ads is the large number of targeting options. You can select the connections, location and other demographic options to reach the desired set of users, thus improving your ROI.
Facebook Apps
Facebook is extended by a huge number of applications. You can use any available application on your profile page or you can create an application suited to your business. Using applications, you can publish your latest blog posts on your profile. You can connect your Linkedin and Twitter posts into your profile. You can use slideshare for displaying your presentation slides, group chat apps for online chat, ecommerce store for selling products and many others.
Integrating with Facebook
Once you have a professional profile on Facebook, you can cross promote it on your website. You can use the like button for your fan page. You can display your feeds on the website.
You can also use Facebook Connect for users to login using their Facebook credentials. If you have a whitepaper or a document on the website which can be downloaded by registration only, then you can use Facebook Connect.
Facebook has become the most dependable social networking and business promotion website. With such a huge user base and plethora of features, you can pretty much run your website on Facebook with a sound marketing strategy. If you are looking for a sound social media marketing strategy for your business, do contact us.
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