When we think of optimizing web pages, increasing traffic etc, we immediately think of Twitter, Stumble Upon, Face book etc. Not many companies take blogging seriously and they are missing out on an important link of social media. Optimizing blogging and putting up relevant and interesting blog / articles on your website, captures the interest of many viewers. At the same time, they are great tool to make sure that your website appears on the first two pages of relevant search on search engines! It is in the recent past that companies have realized the importance of having good blogs and articles on their website and finally optimization of blogs to increase viewership is the most sought after task:
- Keep in mind your audience and the products and services. Bloggers and writers must be aware of the whom they are writing for. Is it a website selling medicines? Is it selling diapers for kids? Depending on who is going to read it, make the language relevant and user friendly
- Stick to certain rules and ethics. You will convey much more to the audience by writing in a polite manner. Do not use abusive or politically sensitive language. Also, read other relevant blogs to get an idea of things happening around you. In fact, comment on others blogs and insert your URL there!
- Design, layout and other minor details matter. Using a heading for the blog gives an idea to the readers. It helps in search engines picking up your thread! Also, making it plain, black and white is passé. Software are there in the world which will help you in colors, layout, designs etc. Make it catchy
- Make sure your articles and other content is original. Copyscape it if needed because plagiarism is picked on by Google Panda
- Insert URL in the blog so that it creates linkages. More the inter links, better chances of Google picking it up
- Do not be monotonous in writing. be creative and use the entire Microsoft word (bullets, numbers, fonts etc) to be different
- Lastly, impeccable English is necessary otherwise it will put off the reader
These are some of the tips that will help you optimize your blogs and that in turn will fetch you more viewership and readership.
