Number of languages that are spoken in the world today, exceed the 6000 mark. But most of these languages are only spoken in the local level and do not find any representation on the internet. It is believed that it comprises of only 4 % of people to represent for the 96 % of local languages. Languages such as German, French, Italian and Spanish that find place on the web also have scare percentage of people to speak them. Though this is the scenario, but then, when it comes to marketing, people are found to prefer local languages to buy products from websites. This has made local languages very important component for the SEO strategy – Multilingual Marketing.
To harness the area of multilingual marketing, EvoMantra has build expertise with forming SEO strategy to promote the websites with local languages. EvoMantra specialises in implementing local languages support on the website as well as promote it.
Once the websites are created, it is found that their promotion also becomes simple. The reason is that keyword saturation for non-English sites is much less as compared to the English sites. So, the visibility of such sites also increases in the search engine searches. Seeing the possibility of high positions in search result listings for local keyword based searches, companies have started to make websites in local languages. They are specifically targeted to consumers of a region. For example, a car insurance company would also make a French website for its customers who speak only French language. Now, for the SEO team promoting this site on local language also becomes easier than the English website as the resources required are much less in-comparison to its English Counterpart.
