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Google Penguin 2.0 Update Rolled Out

by Paras Singh, Jun 7, 2013

Google’s fourth generation update to Penguin, named Penguin 2.0 Update, has come out all guns blazing against spam. Will it be the ultimate spam killer?

Ever since Google’s renowned engineer Matt Cutts announced that Penguin’s latest update, Penguin 2.0, will be rolled out in March 2013, search engine specialists and webmasters had been eagerly awaiting its arrival and the implications that it would bring with it. Mr. Cutts finally announced that Penguin 2.0 is rolling out on Wednesday, May 22, 2013 on ‘This Week in Google’. We tell you how it has been affecting search engine results and what to expect further from this update.

According to Cutts, the new generation of Penguin will have a big impact on spam. While the older generations looked only at the home page, the algorithm of the newer ones will go in much deeper and have large impact on small things. Cutts said the new roll out is complete and affects 2.3% of English-U.S. queries to the extent that a regular might notice and also said that the changes have been rolled out for other languages worldwide. Penguin’s scope varies with language, so a language facing more web spam will experience more impact.

Search engine specialists and SEO experts have been analysing the effects of the new Penguin update ever since it has been rolled out. The biggest losers by this release are porn sites, game sites, etc. Google is itself analysing the effect of Penguin 2.0 and how it fares on the metrics of search results, search quality and search satisfaction. Through a doc that Cutts uploaded, Google has asked people to let it know in case you still see spammy websites in the web search results, mentioning the URL of the spam site, the URL of the search result that demonstrates the problem and any other information about the spam results that you wish to tell.

Google’s fourth generation of Penguin, the Penguin 2.0, is certain to have long term effects on web spam, for the good, and the immediate effects were also clearly noticeable within hours of its release. Since this release is here to blast spam, honest and ethical SEO techniques can certainly make the most of this latest release.

Tips to avoid your website being hit by Penguin 2.0:

  • SEO experts and webmasters should use only good, relevant links sourced from trustworthy websites.
  • The backlinks should be backed up by good Press Releases to avoid coming across as spam.
  • Reliable and relevant back links are the only way to actually avoid coming across as spam sites.
  • If the backlinks are in the wrong places, even genuine websites can come across as spam sites.