A few changes in the algorithm of Google have been implemented. This has led to the emergence of a new terminology ‘Boilerplate Anchor Text’ that is a completely fresh concept for SEO and link development. Google has simply ousted some previous practices through the ‘Boilerplate Anchor Text’ concept. Now, a webpage will be devalued and its rank diminished if it contains an abundance of anchor text links having same anchor text directed to the same webpage.
This update means that Google from now on will consider all links to be ‘Blackhat’ or inorganically developed if they use the same anchor text and are directed to the same webpage. This new clause is more detrimental for small websites as traditional SEO methods require copious link building from various sources. However, in case of big sites, the abundant content balances the number of links.
There are two factors that play fundamental role in ascertaining whether a website will get promoted by using Boilerplate Anchor Text concept. The basic determining factors are:
Relevance of Content: A webpage should include links of other sites that are relevant to the subject that it speaks about. For example a website dealing with mobile phone services cannot link to a website featuring new mobile phone sets of manufacturers. In this case it will be penalized. Google wants to see a mobile servicing website linking to another similar site and not to a domain that faintly relates to the website.
Back-link Number: Google has not defined the number of back-links that could be built. This adds to the confusion. So, it is always recommended not to build back-links in bulk and not to go for purchase of back-links. It also becomes important to add high value/Pagerank/Alexarank back-links as they can offer much more value than simple low quality links.
So, Boilerplate Anchor Text is now going to serve like a filter and it will lower page rankings of sites containing excess back-links. Moreover, each link added should make good sense of the website and its domain.
