Website designing paves huge dividends when it comes to website optimization. A good design has the innate potential to make a website search engine friendly and also aids in increasing traffic to the site. Search engines have certain likes and dislikes regarding website design and consider these factors while optimizing the page.
Following are some precautions that need to be taken care of and their presence on a web page totally nullified. The things that need to be avoided while designing a website page are:
- Building doorway or gateway pages. Such pages are misleading as they contain very little information and whatever little content they contain, it is not of any real use.
- Inserting unrelated keywords forcefully makes no sense at all. This practice cannot help websites to become search engine friendly.
- Mirror page is also a website dogma. It is a page stuffed with keywords and with no real or even sensible content. Mirror pages remained in practice for quite sometime now but search engines are rejecting all such tricks to get the site highlighted.
The materials that are brought to use for designing a website page should be fresh, unique and original in nature. Thus, to concentrate on things that are real and can help to increase the visibility of a site and its optimization thus becomes vital.
- Focus must be on target audience. Content on websites should be what the reader needs. Visitors to websites look for informative and authentic content. But then if there is no relevant content then the user moves on to other websites. So, it is only good content that can keep visitors focused on a website. It is important to understand what a person would like to read and then focus should be laid on targeted audience.
- If websites have doorway pages then they should contain relevant content. Certain specific requirements of a page should also be deployed in design part so as to make pages design-friendly and interesting.
- Search engines look for fresh and original content. They are constantly in search of content that is real and informative. Such pages are given first preference. Web Pages become search engine friendly if it contains good content, with uniform distribution of keywords, and rich in information content.
Having given considerable attention on page design, the next thing is to focus on pages so as to make them reader-friendly. Interest can be developed and the page made more visible to search engines by following certain guide-lines which are as under:
1) Inspiring stories can make good pages and capture the interest of readers. Interviews can also be included on web pages to engage readers.
2) Frequently asked questions (FAQs) is an important way to bring attention of visitors on a page. The Q&A pages make information available to people about important issues and queries. So, people take real interest in reading these pages.
3) In-depth details and history about a specific subject can also be helpful for a site to receive top ranking on Google search.
4) Statistics furnished should be authentic and interesting enough to draw the attention of readers.
5) Education related matter can also be appealing and draw in huge traffic to the site.
6) Accurate information is also needed for NEWS websites. Wrong information will discourage readers.
7) A website giving local information about a specific place finds a lot of enquiries from readers.
8) Quotes of famous people can also be included as these serve to be a source of inspiration for readers.
9) Content written with a penchant of emotion, happenings and information can be of real interest to readers.
10) Adding pictures will add to the aesthetic beauty of a website and people will love to browse the site. Pictures with text can be more interesting.
Keeping these points into consideration while designing a website can be very fruitful for optimization of a web-page. People planning to build a new site should ask their designers to focus on these essentials so as to make the website more search engine friendly.
