The latest release of Google Panda has come out all guns blazing against low quality content. The new algorithm has severely affected the ranking of many a website, most notably the ones with UGC (user-generated content), and what’s worse, legend has it that the affected websites can do almost nothing to recover from the damage. While the websites with high quality content are revelling in this fact, there are some websites which actually do not have as bad a quality of content as this angry Panda may perceive due to certain reasons. One thing is for sure, Google Panda is certainly a content quality filter. Here are 5 simple tips to prevent your websites from getting kicked in the gut by Google Panda.
Show the Door to Low Quality Content
Low quality content is to good ranking as 64MB RAM is to Call of Duty. Flush out as much auto-generated content as you can and block the crawling and indexing of low quality content to prevent your website from taking a dip in the cool, fresh Google rankings. Low quality content, no matter how unique or valuable it is, is always hurtful for the website. To determine whether the content on your website is low quality, see how many of the following questions you answer with a ‘Yes’:
- Does your website have very redundant, overlapping articles on similar topics with slightly different keywords?
- Are the articles too short and substantial and lacking much informative value?
- Are the article carrying grammar, spelling, styling or factual errors?
- Is the content largely user generated or spread across a very large network of websites?
- Do you pay attention to detail in the articles or do not heavily moderate UGC?
If you answer most of the above questions with a ‘Yes’, oh dear, you’re on the wrong track…
Say ‘Hola’ to Unique Content
You are unique amongst 7 billion people, why on Earth would you like to copy from others? The point is, copying articles from other websites will not only annoy the Panda but also make your website appear lame and low-quality. Try to generate content your readers will genuinely like to read, and not one filled with irrelevant keywords that do manage to make your article stand out, but in the opposite direction.
Too Many Ads Spoil the Broth
Unless you are Yahoo, don’t make your website have more ads than there should be. Remember, the Panda hates excessive advertisements just as much as users browsing through your website because it makes your website look like a spam site with tons of low quality UGC. A new pop-up opening every time the user clicks the mouse is terribly annoying to the user and reduces chances of them recommending it their friends, or revisiting your website.
Don’t Forget Trust and Authority
The trust and authority of your website extends not only to the content but also to the links, tweets and resources along with the ads you post on the website. Quality link building is the key. Authoritative links mean more trustworthy articles. The information in the articles should be trustworthy and should be written by knowledgeable people of the industry. It should also be worth sharing with friends on social website or recommending it to others.
Keep Track of the Panda
Keep a close eye on the Panda’s latest activity. Track its updates and know its whereabouts, literally. By whereabouts we mean its releases and rollouts, which are not very often, so you can relax. Also, the changes take time to happen so a little patience will go a long way.
Follow these 5 simple steps and keep the Panda at bay!