A few changes in the algorithm of Google have been implemented. This has led to the emergence of a new terminology ‘Boilerplate Anchor Text’ that is a completely fresh concept for SEO and link development. Google has simply ousted some previous practices through the ‘Boilerplate Anchor Text’ concept. Now, a webpage will be devalued and its rank diminished if it contains an abundance of anchor text links having same anchor text directed to the same webpage.

This update means that Google from now on will consider all links to be ‘Blackhat’ or inorganically developed if they use the same anchor text and are directed to the same webpage. This new clause is more detrimental for small websites as traditional SEO methods require copious link building from various sources. However, in case of big sites, the abundant content balances the number of links.

There are two factors that play fundamental role in ascertaining whether a website will get promoted by using Boilerplate Anchor Text concept. The basic determining factors are:

Relevance of Content: A webpage should include links of other sites that are relevant to the subject that it speaks about. For example a website dealing with mobile phone services cannot link to a website featuring new mobile phone sets of manufacturers. In this case it will be penalized. Google wants to see a mobile servicing website linking to another similar site and not to a domain that faintly relates to the website.

Back-link Number: Google has not defined the number of back-links that could be built. This adds to the confusion. So, it is always recommended not to build back-links in bulk and not to go for purchase of back-links. It also becomes important to add high value/Pagerank/Alexarank back-links as they can offer much more value than simple low quality links.

So, Boilerplate Anchor Text is now going to serve like a filter and it will lower page rankings of sites containing excess back-links. Moreover, each link added should make good sense of the website and its domain.

Tags: Boilerplate Anchor Text, link development
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Blogs, articles and website content optimization is a familiar territory for most of us. But when we think of press releases, we think of official and formal way to announce products and services to your customers. It is extremely crucial to optimize content and use keywords so that even press releases pop up on relevant searches in the first page!

Well, is viewing and reading the press release enough? Or should we target for something more? How about engaging the readers and followers in it? Make the press releases engaging so that forwarding it to dozen friends is a possibility, make it engaging so that replies are encouraged and feedback is valued. It could mean sending a tweet about it and putting it up as a status message on face book!

Another great way to optimize is to put photos and insert some pictures in it. Pictures speak a thousand word and makes the reading interesting and relevant. Photos of products, campus, facilities etc have a great impact on viewers and curiosity arises which make them go on to the actual website for more details!

Also, remember which days are best for you press release. Now, this depends solely on the type of customers you target, type of company and products etc. If you are in the entrainment, fashion or beauty industry, release it towards the week end. If you are a financial company, beginning of the week might be a better idea. Gauge all the parameters. do appropriate research and release it on preferred days! Readership will increase manifold.

Another interesting aspect of press release optimization is the fact that including digits and numbers makes the releases more relevant and easily makes them pop up in the first two pages of search engine! Data helps you cut through the clutter of vague content online and it of course conveys a strong and relevant message about you and your company!

Well, these are some interesting and important ways to optimize the press release. These can be applied to blogs and articles also! But remember, press release optimizations equally important. After all, lot can be conveyed through various press releases.

Tags: press release optimizations
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When we think of optimizing web pages, increasing traffic etc, we immediately think of Twitter, Stumble Upon, Face book etc. Not many companies take blogging seriously and they are missing out on an important link of social media. Optimizing blogging and putting up relevant and interesting blog / articles on your website, captures the interest of many viewers. At the same time, they are great tool to make sure that your website appears on the first two pages of relevant search on search engines! It is in the recent past that companies have realized the importance of having good blogs and articles on their website and finally optimization of blogs to increase viewership is the most sought after task:

• Keep in mind your audience and the products and services. Bloggers and writers must be aware of the whom they are writing for. Is it a website selling medicines? Is it selling diapers for kids? Depending on who is going to read it, make the language relevant and user friendly
• Stick to certain rules and ethics. You will convey much more to the audience by writing in a polite manner. Do not use abusive or politically sensitive language. Also, read other relevant blogs to get an idea of things happening around you. In fact, comment on others blogs and insert your URL there!
• Design, layout and other minor details matter. Using a heading for the blog gives an idea to the readers. It helps in search engines picking up your thread! Also, making it plain, black and white is passé. Software are there in the world which will help you in colors, layout, designs etc. Make it catchy
• Make sure your articles and other content is original. Copyscape it if needed because plagiarism is picked on by Google Panda
• Insert URL in the blog so that it creates linkages. More the inter links, better chances of Google picking it up
• Do not be monotonous in writing. be creative and use the entire Microsoft word (bullets, numbers, fonts etc) to be different
• Lastly, impeccable English is necessary otherwise it will put off the reader

These are some of the tips that will help you optimize your blogs and that in turn will fetch you more viewership and readership.

Tags: Blog Traffic, Blogging, Do Follow Commenting, Not Follow Blog, Optimize your blogs, Optimizing blogging, Web Site Blog
Posted in Blogging, SEO, Social Media Marketing | No Comments »

When Goggle Plus was launched, it spread across the world like a virus and popularity zoomed. But soon people and companies realized that they could not use this tool to market their business or company like Facebook. This proved to be a major hindrance or surge in popularity of Google Plus. Well, recently Goggle launched Google Plus Business and now companies and firms can launch, advertise, communicate, share and market themselves through the google business page. Many organizations took the plunge and created business pages but now are stuck and do not know the way forward. Here are some tips to market yourselves and launch yourselves with a bang on google plus!

• Be active on your discussion board

After creating the business page and a discussion forum (for the company, followers and customers), make sure you visit it very frequently. initiate discussions and be very prompt on replies. It is fairly easy to have conversations, replies, discussion etc on google plus . You can make contacts and invite relevant industry people to join certain circles so that followers and fan base increases. More the people, more the discussion, more is your popularity!

• Be creative and add fun pictures and videos

Do not be dry and black and white. Be creative and post relevant yet fun pictures of products and videos of your services. Picture says thousand word! People relate to videos and pictures much more than reading 100 word.

• Include links to your blog posts on google plus page

Internet marketing is all about networking through various techniques – blogs, twitter, google plus, FaceBook etc. Blogs are read by millions of people and hence copy – pasting links to relevant blogs about your company, products, promotions etc will be a great way to utilize your goggle plus page. Even if half the people, out of curiosity, click on the blog link, they might turn into potential or actual customers. Leads are thus generated.

• Promotion of your best Offers

Use google plus page for everything! market your discounts and best sale offers here. Of you have a great fan base and followers are many, lead generation is a high possibility. Try not to flood the google plus page by all the offers. Pick and choose the best ones and high light them!

It is very important to look ahead and decide what you need to do for maximum lead generation. Be creative, think out of the box and be connected always!

Tags: google business page, Google Plus Business, google plus page, Social Media Networking
Posted in Google, SEO, Social Media Marketing | No Comments »

When we think of inbound marketing, we think of search optimized content, great blogs, social media presence, keyword etc. Questions is, is it really true? Does the buck stop there? Well, you will definitely prove to be a savvy inbound marketer, you will be generating good leads, you will be all aggressive on Face book and Twitter, people will be talking about you, people will be clicking on your links etc. Truth is, you are just half way there!

Advertising, mailers, hoardings etc are traditional ways of advertising and marketing. Recently, with the onslaught of the world wide web, social media became a rage and suddenly, reaching out to the customers became comparatively easy. Everything started happening in real time – customer feedback, responses, comments, suggestions, reviews and the like! It was search friendly, useful and easy. Thus, inbound marketing became a sought after and a great way to advertise products and services for marketers.

Sad part is, companies and marketers think that by doing this, their job is done and as long as they get increased clicks and hits on their sites, leads are generated. Well, this is great but it is the first and most primary step to spread awareness. Leads generation and leads conversion are two different things. As they say, it is one thing to get the horse to the water, but altogether a another thing to make the horse drink it! Similarly, customers can come to your website, but will they buy your products and services is the main point. Companies will benefit only if buying happens. This is the tricky, most important and unfortunately overlooked part of SEO (Search Engine Optimization package).

It is very important to know the preferences, tastes, likes and dislikes of your customer, Only once you know it, can you design and modify the product and SEO accordingly. Marketing communications plays an important role but knowing your customer is very crucial. It is an endeavor of companies like EvoMantra, which specializes in the whole package, to give you a proper direction and further optimize the content!

Tags: Evomantra, facebook, Leads generation Lead Conversion, social media agency, social media presence, twitter
Posted in Blogging, SEO, Social Media Marketing | No Comments »

There are few techniques that serve as precious keys for improving SEO of a Website. They are found by analysts after researching on sample websites that find high rankings in search engines. All websites that list in first page of search engine results are found to fulfill these basic criteria. They are as under:

Using Proper Keywords in Content of Websites:

It is fundamentally important to do extensive research on keywords that are to be incorporated in content of websites. For this reason, Google analytics can be of great use. Other free web tools can also be used for conducting keyword research. This helps the website owner gain precision about keywords that should be used in the content of the build site. It is true that some advanced versions of Adwords tools may require the user to pay for the service. But it is always worth paying for it.

Focusing on too many keywords makes a web page dense and dull. This concept has become obsolete and it is being replaced by ‘Organic SEO’. This new formula of ‘Organic SEO’ is a method whereby targeted keywords are seamlessly amalgamated in the content of web-pages. This helps to improve website SEO without having ‘keyword stuffed content’ that leads to the banning of your site by Google. While using a Keyword tool, it is good to target terms having lower level of competition as then the result can be seen fast.

Long Tail Keywords Play Predominant Role to Increasing Website SEO Ranking

Targeting long tail keywords is of paramount importance if the web-page is meant to target buyers. Long tail keywords are actually the secret to high search engine rankings. Long tail keywords are relevant key phrases containing at-least three words that are related to your particular product niche. It also helps in competition as the traffic flow to a website becomes more effectively targeted. This results in better SEO rankings.

Keyword Rich URLs Make Sites More Visible:

It is necessary to be creative enough while making URLs for a Webpage. This is the first step to make your business known on the web and so it has to be done ingeniously. A good URL definitely helps to improve website SEO and also has high re-call value for users. A short, memorable and catchy URL is easy to remember for any website user and people can connect back with businesses.

It is important to choose a webpage name intelligently with the inclusion of a relevant keyword. Usage of hyphens should be avoided and it is also recommended not to make use of session IDs and dynamic page variables. Doing so will only help to lengthen and complicate web-page URLs.

These three fundamentals are keys to improving search engine rankings of a webpage. Websites that rank high on search engine lists are those that fulfill these basic criteria. So, they need to be implemented while working to optimize a website and its internal pages.

Tags: Keyword Rich URLs, Keywords in Content, long tail keywords
Posted in Google, SEO | No Comments »

Well, you have built a cool looking website and invested a lot in your company, now what next? In a world of cut throat competition, companies are made overnight and are broken overnight. You can have a snooze button but your website/company does not have one. It is visible, active, usable and accessible all round the year! Hence, it is necessary not just to build a great online persona for your website/company but it is necessary to maintain and possible “up” the image.

• Be creative in your design – fun and funk go hand in hand. Depending on your target market, design your website. Take personal interest in creating it – do not just leave it to professionals. You need to put character and story behind the whole theme and design of the website. After all, customer attraction and retention is essential and this is the first step
• Content management – no one comes to a website and wants to read tones of boring theory! They want to be intrigued and surprised. Try creating creative and imaginative content so as to retain the attention of people visiting your website
• Remember Google is free – let your SEO management be strong so that you appear on the first two pages of relevant search in Google
• Email signatures – get the word out that you are here to stay! Make sure brand awareness is done through all activities. When you are sending emails or documents, company signatures will speak a lot
• Scan able writing style – make sure your content o the webpage is easy to read without grammatical errors or long sentences. Make use of comma and full sop. Bullets, heading etc make it easier for people to read. Using long, drab and boring sentences will distract viewers and they will give up soon
• Video uploads – many search engines like Google offer free video uploads. Use them! Upload fun and related videos and get the word out that you have arrived and are here to stay!
• Use the social network sites – be active and be all over social network sites like Twitter and Facebook. It will be a platform to communicate with possible customers and viewers and this will also be a good way to be in tune with customer demand

Tags: Content management, creative web design, facebook business promotion, Twitter Online Promotion
Posted in Conversion Optimization, Facebook Marketing, SEO, Social Media Marketing, Web Design and Usability | No Comments »