Many company are into content management and blogging is a main part of content enhancement and management! Most of these companies publish their blogs but no one else shares these blogs. Main purpose of publishing the blogs is to for others to share it, forward it etc so that word spreads and marketing happens! Well, your content needs to be extra ordinary and “shareable”. Someone needs to be super impressed to share and forward it! Here are few reasons why your blogs are not getting shared:

• Probably your timing is bad. It is said that blogs published in the morning, gets “hit” and “viewed” much more than blogs published at night or evening. Know your target market and their lifestyle to “hit it on the head”
• Your headline may not be very appealing. They are the first impressions of the viewers. Make it in nice fonts and bold it. It catches a readers eyes. If your content is tweeted about, have a fun and appropriate tweet to grab proper attention of the target audience. Make sure headlines spark a sense of urgency and curiosity
• Developing relations with your readers is important. Make sure you read their comments or even their blogs. Make further comments, reciprocate and be attentive to feedback. This will foster a bond and develop relationships
• Stop writing only about yourself. Well, blogs are meant to write about your company so that people know you. But it is a slow process. You cannot write 10 blogs in a day praising your company. be more creative and interesting when it comes to topics
• Your blogs and articles are not clear. There needs to be a positive and definite take away from your blog. If you have nothing new and interesting to offer to the readers, chances are they will not visit you again
• You may not have “social share” button and still expect people to share?

It is important to put readers and viewers first in order to make sure your blogs are readable and further sharable!

Tags: Blog Content, Blog Marketing, blog marketing india, blog posting, Blog Sharing, Blog Traffic, Blogging
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When we think of optimizing web pages, increasing traffic etc, we immediately think of Twitter, Stumble Upon, Face book etc. Not many companies take blogging seriously and they are missing out on an important link of social media. Optimizing blogging and putting up relevant and interesting blog / articles on your website, captures the interest of many viewers. At the same time, they are great tool to make sure that your website appears on the first two pages of relevant search on search engines! It is in the recent past that companies have realized the importance of having good blogs and articles on their website and finally optimization of blogs to increase viewership is the most sought after task:

• Keep in mind your audience and the products and services. Bloggers and writers must be aware of the whom they are writing for. Is it a website selling medicines? Is it selling diapers for kids? Depending on who is going to read it, make the language relevant and user friendly
• Stick to certain rules and ethics. You will convey much more to the audience by writing in a polite manner. Do not use abusive or politically sensitive language. Also, read other relevant blogs to get an idea of things happening around you. In fact, comment on others blogs and insert your URL there!
• Design, layout and other minor details matter. Using a heading for the blog gives an idea to the readers. It helps in search engines picking up your thread! Also, making it plain, black and white is passé. Software are there in the world which will help you in colors, layout, designs etc. Make it catchy
• Make sure your articles and other content is original. Copyscape it if needed because plagiarism is picked on by Google Panda
• Insert URL in the blog so that it creates linkages. More the inter links, better chances of Google picking it up
• Do not be monotonous in writing. be creative and use the entire Microsoft word (bullets, numbers, fonts etc) to be different
• Lastly, impeccable English is necessary otherwise it will put off the reader

These are some of the tips that will help you optimize your blogs and that in turn will fetch you more viewership and readership.

Tags: Blog Traffic, Blogging, Do Follow Commenting, Not Follow Blog, Optimize your blogs, Optimizing blogging, Web Site Blog
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When we think of inbound marketing, we think of search optimized content, great blogs, social media presence, keyword etc. Questions is, is it really true? Does the buck stop there? Well, you will definitely prove to be a savvy inbound marketer, you will be generating good leads, you will be all aggressive on Face book and Twitter, people will be talking about you, people will be clicking on your links etc. Truth is, you are just half way there!

Advertising, mailers, hoardings etc are traditional ways of advertising and marketing. Recently, with the onslaught of the world wide web, social media became a rage and suddenly, reaching out to the customers became comparatively easy. Everything started happening in real time – customer feedback, responses, comments, suggestions, reviews and the like! It was search friendly, useful and easy. Thus, inbound marketing became a sought after and a great way to advertise products and services for marketers.

Sad part is, companies and marketers think that by doing this, their job is done and as long as they get increased clicks and hits on their sites, leads are generated. Well, this is great but it is the first and most primary step to spread awareness. Leads generation and leads conversion are two different things. As they say, it is one thing to get the horse to the water, but altogether a another thing to make the horse drink it! Similarly, customers can come to your website, but will they buy your products and services is the main point. Companies will benefit only if buying happens. This is the tricky, most important and unfortunately overlooked part of SEO (Search Engine Optimization package).

It is very important to know the preferences, tastes, likes and dislikes of your customer, Only once you know it, can you design and modify the product and SEO accordingly. Marketing communications plays an important role but knowing your customer is very crucial. It is an endeavor of companies like EvoMantra, which specializes in the whole package, to give you a proper direction and further optimize the content!

Tags: Evomantra, facebook, Leads generation Lead Conversion, social media agency, social media presence, twitter
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Do you remember as a kid it was the most amazing experience to distribute sweets on your birthday to all your friends? Do you remember that day when you gave some pocket change to a beggar at the cross road? All of us remember the smile on our friends face when we helped him his math homework! The sheer joy of helping someone and giving your bit to others is a satisfying and a wholesome experience.

Opportunities to help others and be kind to others are everywhere. All we need to do is look around. Someone, everywhere, can use a kind word or some sort of help! To celebrate the true spirit of giving and helping others, India is celebrating “Joy of Giving” week. Everyone from the Bachchans to NGO`s to our very own Evomantra, are a part of the celebration. From Oct 2 to Oct 8 2011, 300 events will be held across more than 40 cities in the country. Events include various donation drives, fund raining evenings, volunteering, awareness activities etc. any one and every one can participate in this glorious event and help thousands and lakhs of needs people of India!

We at Evomantra are celebrating this wonderful week and hoping to get 100% participation from all you. Donate clothes, dry rations, lamps, groceries, shoes, bags etc. Any small help from you will go a long way in helping a needy person. In return, you can expect lot of happiness and a sense of fulfillment. Help a child complete his two meals of the day or donate clothes and keep a child warm. Whether you are participating in an awareness drive or volunteering some time at a local charity. This week just give yourselves up to others and help others achieve basic necessities of lie. Not everyone is as lucky. Share your luck and let your luck grow manifold. Please do not hesitate to help, give and donate little bit of your money, material or time to others. The beauty is in giving and not in taking! Be a bigger person with a great heart.

Please come forward and do the needful. Be an active participant at Evomantra and let us make a difference to the 21st century India!

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We all know that content is king and good quality content is responsible for not just bringing prospective clients but also retaining them. However, to make your blog stand out amongst tons of others, unique blog design plays a vital role. An exclusive blog design creates an impressive mark on the visitors which in turn promotes branding.

At Evomantra our designers show specialization in blog design, blog templates, themes and headers. We design more specifically for the Drupal and WordPress platforms. Our expert team of designers not just creates colorful, unique, professional and creative designs but also solutions which are pocket friendly.

If you have a website and wish to reap the benefits of corporate blogging, our custom blog designs would be in sync with look and feel of your corporate website. Our custom blog design/ implementation services comply with standards. We offer the following custom Blog Design Services

• Attractive blog designs which are in sync with Internet Marketing and Search Promotion.
• Promoting blogs on different search engines, different RSS and blog directories.
• Providing blog coaching and consulting services.
• Copywriting services to make industry relevant blog posts.
• Improving the blog theme and design, adding blogging analytics and introducing a content delivery mechanism.
• Installing relevant plugins and upgrades.
• User friendly blog design and development.
• Distinctive blog skins and WordPress Theme

WordPress blog design is the perfect way to showcase who you are and what your blog is all about. Our custom blog designs are tailored to fulfill the exclusive requirement of our clients. Our 24/7 support team provides all sort of technical as well non-technical assistance. So if you aren’t sure about what you want on the blog, then get in touch with us for some very affordable and fabulous designs.

Tags: Wordpress blog design, Wordpress blog design Delhi, Wordpress blog design India, Wordpress blog design Services, Wordpress blog design Services Delhi, Wordpress blog design Services India
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Twitter has thousands of tools to make its experience more reveling to users. The tools mandate upon good management of accounts, sharing of content, photos, videos, screencasts and for increasing re-tweets. Some of the latest tools and applications are discussed as under:-

Hootsuite

It is an advanced means to manage multiple Twitter and social media accounts. This tool is branded as “The Professional Twitter Client” along with the backing of several powerful features. One of the best features of Hootsuite is ‘Tweet scheduling’. This allows the content to be shared at best time for increasing traffic or when people are not able to tweet directly. This tool is efficient for managing Facebook (Pages and Profiles), multiple Twitter accounts, Foursquare, WordPress.com, LinkedIn, Google Analytics etc.

Seesmic Web

This application allows viewing of different twitter streams. Along with it there is also the opportunity to see the tweet that initiated the conversation along with accompanying tweets. It is coded with HTML5 that allows frequent refreshes. ‘Tweetmeme’ is also integrated along with the Seesmic Web application tool. Just by clicking the + icon, all details of tweets get listed.

Tweetree

Tweetree is another effective means to view Tweeter stream and for tracking conversations from both sides. It allows easy flow of information. The entire Twitter conversation becomes visible with the tweetree tool.

Twitpic and TweetPhoto

These are tools for sharing of photos. Twitpic provides a unique email address that can be used for emailing pictures via mobile phone. Pictures can also be posted in twitpic and for this purpose there is a simple uploader. TweetPhoto also serves good and is integrated with several applications that includes TweetDeck.

Twaudio and Blip.fm

Twaudio allows uploading and recording mp3′s on site. It enables sharing audio with twitter followers. Blip.fm can be used to share songs with twitter friends. It is composed of tweets (more commonly known as blips) of different songs.

Bubbletweet and Twitcam

These tools allow streaming of live videos. With Bubbletweet a short video message can be generated as a pop up. Twitcam allows streaming of videos on Twitter by simply clicking on the broadcast button and connecting on to webcams while logging on to twitter.

Screenr

This is a screen sharing tool meant for sharing screencasts on Twitter. This tool functions on both Mac and PC operating systems. After having recorded a screencast, it is possible to send it over to Twitter with a tweet. It instantly gets shared with all your followers.

Tweetmeme

This tool is used for tracking down retweets for a particular tweet. By simply using the tweetmeme retweet button on every page shared on tweeter, it is possible to integrate tweetmeme on your website.

The Twitter Tools are important for they make Twitter very sophisticated by enabling management of multiple accounts and for making the tweeting experience all the more thrilling.

Tags: Blip.fm review, Bubbletweet, Hootsuite Review, Screen Sharing tool, Screenr Review, Seesmic Web, Twaudio, Tweetmeme Review, tweetree review, Twitcam review, Twitter Tools
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Facebook is no more just a socializing site, it is being increasingly used for creating impressive fan pages and getting them shared with other users. It is this window of Facebook where you can make pages and share links that provides you an opportunity to market products and services of your company. Using this feature of Facebook, you can create impressive looking pages for your company, which will in turn attract more users to become your page’s fans, and hence increase your visibility. The links shared and the details drawn on the pages thus become known to many.

As the page receives more ‘likes’ it becomes more popular and your brand visibility increases. It is this amazing Social Media Optimization service of Facebook that makes it so important for everyone to include it in their marketing plans. The applications available on Facebook have set the stage for an easy propagation of ideas, advertisements and company labels. The option of link sharing on the fan pages, gives an immediate access of company’s sites to the visitors.

Facebook already commands 400 million users and it is growing at an exponential rate. As the users are ever-expanding, businesses sometimes may face a problem in keeping record of their clients. To overcome this problem and to help users manage their activities, Facebook is introducing its account management service. This is a very productive and effortless way to help businesses grow. As the traffic increases, you can clearly see a growth in your business.

Once a Fan page is developed, the administrator keeps on receiving updates in their feeds about fans participation, new posts and new likes. Thus they can see their page sailing and becoming more and more popular. Henceforth, whenever the fan page holder, makes a post or an update on the page, it becomes known to everyone who are in the fan list. Thus, the pages serve as an excellent platform for promotion of products and services offered by your company.

It is just that impeccable pages need be developed that will attract visitors and convince them to become fans. For this reason, good Facebook application development service needs to be sought.

Tags: facebook account management, facebook advertising company, facebook advertising services, facebook application development, facebook business promotion, facebook fan page, facebook fan page creation, facebook for business marketing, facebook marketing company, facebook marketing services, facebook page creation, facebook page development, facebook viral marketing
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