Whenever we think of mobile marketing, instantly we think of all those giant retail chains sending us emails, coupons, surveys etc on our phone through messages, chats or emails. We know mobile marketing is great and very effective for business –to- customer model. Well, what about mobile marketing in terms of Business – to – Business model? Yes, mobile marketing is used and is slowly getting famous in B2B circles also. The fact remains that fathoming or calculating ROI of mobile marketing strategy is near impossible for B2B but very easy for B2C! Well, here are some pointers and tips on how you can make mobile marketing financially viable and interesting for your B2B marketing strategy:
- Optimizing your website and its content is the first step. Most of the sites look great and “readable” on desktops but what will happen to them if someone is seeing it on a small rectangular I Phone? Will it still remain attractive and readable? It is thus, necessary to create mobile friendly websites and make sure the content is downloadable or else it is a waste! Make sure the content, blogs, articles etc can be read well on a Smartphone and you are sure to be a winner!
- Just imagine a website that can read out stuff to you aloud! Will it not be more convenient and attractive for Smartphone users? Try converting some of the text to audio so that people can listen to the stuff more than read it
- Make it easy for people to share (not copy-paste) your content. This increases users and eyeballs which is great for you. Hence, add social share buttons to your mobile phone application
- Landing page forms for any business-to-business related activities are a great pain to fill out on the phone. Make sure the forms that your clients are downloading, signing, filling etc are mobile user friendly. This will fetch you more business for sure
- Provide click to call button and you have the business/client for a lifetime
- When you are sending mailers to prospective business or client, make sure you have the specifications in place. Use a clear and well defined subject line. Most of the businesses these days use mobiles to check mails. Hence, chances of your mail getting neglected are high but if the email is eye catching and attractive, it will fetch results
In spite of misgivings, many business using B2B model have slowly started using mobile marketing to reach out to potential and existing business houses. Carefully drafted and well though about mobile marketing campaign can work!
