Social media is changing every day – especially Facebook! It is imperative for marketers to know what is going on, what are the changes of various social media (whether Facebook, Twitter, LinkedIn, Pinterest etc.) and how can these changes impact customer usage, perception and ultimately the interaction between brands and followers. With every new change introduced by Facebook, marketers need to align their social media efforts and interaction strategies so as to make full positive use of the new change!
The latest change of Timeline, user graphs and newsfeed has made quite a few heads turn but Facebook is sticking to these changes. Well, as marketers it is your job to respond to this change strategically and make sure it works in your favor:
After the introduction of Facebook timeline and user graphs, Facebook research states that brands having visual content could engage customers and followers by 65% than the competitors. This shows that visual content and visual Facebook updates of companies have a better impact and the fans tend to comment, like and share these updates much more frequently.
Many brands have wonderful ads on Facebook and they publish it to the newsfeed as an update – which is great! Facebook studies have shown that more pictures and less copy in an ad is fetching more eyeballs, likes, interaction with followers and ultimately “sharing”.
Make sure the copy is short but also make sure you convey your message. Do not leave the readers wondering about your message because on social media, users hardly ever linger on an update for more than few seconds. Thus, making your mark and catching their eyes in those few seconds by a crisp and smart copy is very important.
Integrate you visual content on Facebook with other media like Pinterest! This will drive in more traffic and eyeballs.
Lastly, evaluate how many people saw you updates, use Facebook analytics to know which of your ads are more appealing, which ones received more shares, comments etc. Once you have your research results, focus on creating content which has got most share, clicks, likes and comments.