Internet Marketing Blog of Communication and Brand Value!

The “Dont`s” of Social Media

by Paras Singh, Feb 1, 2012
Companies, brands, personalities, celebrities etc. are all over the social media. But still, we tend to follow some, like some and ignore some. Why the distinction and what is the  differential factor? Is someone better than others in communications? Well, that surely is a huge possibility. In today’s world, the way you communicate to the [...]

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Accelerate Your Social Media Presence

by Paras Singh, Jan 30, 2012
Have you read a blog on a site and got bored? Fan pages and twitter updates suddenly seem clichéd and something that the entire world is doing. In such a scenario, how should a company make its presence felt and in fact, go a step beyond and capture the attention of the public in a [...]

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SEO Optimization Techniques For ‘Bing’ As Its Popularity Grows

by Paras Singh, Jan 25, 2012
Optimizing sites just for Google, MSN, and Yahoo may not be all that is necessary for Website ranking. There is yet another search engine ‘Bing’ lined up as the next launch. Bing is the result of a $275 million agreement between Microsoft Network, MSN and Yahoo. It has been made live on June 2009 and [...]

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Latent Semantic Indexing (LSI) Will De-Promote Irrelevant Websites

by Paras Singh, Jan 21, 2012
Latent Semantic Indexing (LSI) – a new concept of Google has been pioneered for SEO purpose. Originally, used for Google Adsense purpose, this program used to determine which Adverts are most relevant to a site. In basic and non-mathematical term, LSI is the ability of search engines to look for websites on the internet in [...]

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Optimize Your Social Media Marketing

by Paras Singh, Jan 20, 2012
In the day and age of social media marketing , does marketing stop at making friends on Face book, having hundreds of Twitter followers and more hundreds liking your company page? Well, research has shown that having a Face book page has benefited all the companies because they have acquired many a clients and customers [...]

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Does E-Mail Marketing Really Work?

by Paras Singh, Jan 19, 2012
When we think of social media, Face book, Twitter, LinkedIn etc. immediately comes to our mind. But what about emails. Well, emails are a medium for communication and is this not the base line for social media marketing too – COMMUNICATION. In fact, emails are more personalized and customized and for the eyes of an [...]

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The Three Major Steps For Optimizing Websites

by Paras Singh, Jan 19, 2012
Optimization of websites is a three step process – On page optimization, Off page optimization and footer optimization. All these three processes require SEO attention and involvement. The steps need to be practiced diligently to get websites well listed and ranked on search engines. On Page Optimization This method of page optimization has its own [...]

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